codex · playbooks

playbooks

Run the play the operators ran

27 methodology playbooks distilled across the corpus. Each one ties named operators to a step-by-step workflow you can run on Monday. HowTo schema attached.

copywriting · 4

Playbook · cole-schafer, eddie-shleyner, dave-harland · 30 cards

Apply sentence-level craft that holds up in any format

Playbook · ann-handley, madeleine-work, nicolas-cole · 12 cards

Strip the AI-writing tells out of any draft

Playbook · cole-schafer, eddie-shleyner, ann-handley · 41 cards

The Converting-Copy Playbook: five fundamentals as one routine

Playbook · cole-schafer, eddie-shleyner, dave-harland · 32 cards

Write conversion copy on direct-response fundamentals

messaging · 3

Playbook · hamel-husain, kevin-indig, anthony-pierri · 16 cards

Coach PMM work through iterative review that retains feedback

Playbook · april-dunford, anthony-pierri, bob-moesta · 15 cards

Messaging matrix and homepage rollout

Playbook · peep-laja, gartner, bob-moesta · 13 cards

Pressure-test a message on a synthetic buyer panel before you ship

ai-native-gtm · 2

Playbook · andrej-karpathy, sherwin-wu, aatir-abdul-rauf · 14 cards

Build a persistent knowledge base your AI agents can actually use

Playbook · kesava-mandiga, hamel-husain, andrej-karpathy · 15 cards

Gate every public claim against the source that backs it

competitive · 2

Playbook · bob-moesta, april-dunford, matt-dixon · 12 cards

Close the loop from won and lost deals back to positioning

Playbook · april-dunford, gartner, ayo-omojola · 5 cards

Run competitive analysis that arms sellers and sharpens positioning

design · 2

Playbook · david-ogilvy, donald-miller, anthony-pierri · 18 cards

Architect content with design thinking, from page structure to prototype

Playbook · donald-miller, eddie-shleyner, dave-harland · 15 cards

Design principles for marketing assets

aeo · 1

Playbook · maja-voje, mike-king, aleyda-solis · 17 cards

Engineer pages so AI assistants cite you, not just rank you

seo · 1

Playbook · aleyda-solis, lily-ray, kevin-indig · 14 cards

Build programmatic pages at scale without a helpful-content penalty

conversion · 1

Playbook · anthony-pierri, donald-miller, eddie-shleyner · 24 cards

Grade a landing page on seven sections before launch

decision-quality · 1

Playbook · daniel-kahneman, charlie-munger, nassim-taleb · 18 cards

The Mental Models Operating System: Kahneman's biases meet Munger's latticework

help-docs · 1

Playbook · ramli-john, georgiana-laudi, adriel-frederick · 15 cards

Build help docs from taxonomy to published article

icp · 1

Playbook · tk-kader, bob-moesta, andrew-wilkinson · 12 cards

Define an ICP from firmographics, triggers, and macro trends

campaigns · 1

Playbook · emily-kramer, chris-walker, aaron-ross · 12 cards

Plan a campaign across channels, calendar, webinars, and nurture

launch · 1

Playbook · rory-woodbridge, aatir-abdul-rauf, james-doman · 18 cards

Run a tiered launch that matches effort to impact

measurement · 1

Playbook · archie-abrams, elena-verna, annie-duke · 15 cards

PMM measurement framework

narrative · 1

Playbook · andy-raskin, marcus-andrews, april-dunford · 16 cards

Compose a narrative from master story to message house to pillar copy

positioning · 1

Playbook · april-dunford, anthony-pierri, martina-lauchengco · 18 cards

Build a positioning document from customer evidence to live validation

pricing · 1

Playbook · hermann-simon, madhavan-ramanujam, david-skok · 25 cards

Run pricing as a function, not a sales-team task. Simon, Ramanujam, Skok, and Hormozi integrated into a usable pricing operating routine

sales-discovery · 1

Playbook · chris-voss, bob-moesta, charlie-munger · 16 cards

The Tactical Empathy Discovery Playbook: Voss's five tools for discovery and hard conversations

sales-enablement · 1

Playbook · renae-mcbride, april-dunford, matt-dixon · 18 cards

Equip sellers with battlecards, ROI tools, decks, and training