# A builder's codex

> A primary-source library of operator insights. Atomic claims, named operators, verifiable sources.

The codex is a structured corpus of cross-domain operator wisdom across product, PMM, GTM, AI-native, design, engineering, leadership, sales, growth, research, and founder craft. Every claim traces back to its primary source. Insights carry mechanism, conditions, evidence, signals, counter-evidence, and cross-references.

Counts: 805 insights · 465 operators · 40 synthesis patterns · 11 contradictions · 27 playbooks · 325 tier-A claims.

## Index

- [INDEX.json](https://abcodex.iamkesava.com/insight-library/INDEX.json): Machine-readable index of all insights, operators, patterns, contradictions, playbooks. Use this as the canonical entry point.
- [INDEX.md](https://abcodex.iamkesava.com/insight-library/INDEX.md): Human-readable index.
- [latest.json](https://abcodex.iamkesava.com/insight-library/latest.json): Newest release entry + last 30 daily entries.
- [search-index.json](https://abcodex.iamkesava.com/search-index.json): Flat list of every searchable resource with type, id, title, url.

## Browse

- [Home](https://abcodex.iamkesava.com/): Tier A claims, domain index.
- [All operators](https://abcodex.iamkesava.com/operators/)
- [Synthesis patterns](https://abcodex.iamkesava.com/patterns/): Where 3+ operators converge on the same claim.
- [Methodology playbooks](https://abcodex.iamkesava.com/playbooks/): Each carries HowTo schema with explicit steps.
- [Timeline](https://abcodex.iamkesava.com/#/timeline): All insights by source date, density-scaled.
- [Release log](https://abcodex.iamkesava.com/today/): What's new in the corpus, newest first.

## Domains

Each domain is a CollectionPage with DefinedTerm schema. Insights are tagged with one or more domains.

- [pmm](https://abcodex.iamkesava.com/d/pmm/) — 432 insights
- [gtm](https://abcodex.iamkesava.com/d/gtm/) — 167 insights
- [marketing](https://abcodex.iamkesava.com/d/marketing/) — 160 insights
- [ai-native](https://abcodex.iamkesava.com/d/ai-native/) — 141 insights
- [leadership](https://abcodex.iamkesava.com/d/leadership/) — 141 insights
- [growth-demand](https://abcodex.iamkesava.com/d/growth-demand/) — 127 insights
- [strategy](https://abcodex.iamkesava.com/d/strategy/) — 109 insights
- [product](https://abcodex.iamkesava.com/d/product/) — 98 insights
- [content](https://abcodex.iamkesava.com/d/content/) — 97 insights
- [founder-craft](https://abcodex.iamkesava.com/d/founder-craft/) — 66 insights
- [growth](https://abcodex.iamkesava.com/d/growth/) — 57 insights
- [engineering](https://abcodex.iamkesava.com/d/engineering/) — 41 insights
- [sales](https://abcodex.iamkesava.com/d/sales/) — 41 insights
- [hiring](https://abcodex.iamkesava.com/d/hiring/) — 41 insights
- [sales-cs](https://abcodex.iamkesava.com/d/sales-cs/) — 37 insights
- [design](https://abcodex.iamkesava.com/d/design/) — 32 insights
- [founder-operator](https://abcodex.iamkesava.com/d/founder-operator/) — 30 insights
- [research-discovery](https://abcodex.iamkesava.com/d/research-discovery/) — 28 insights
- [design-ux](https://abcodex.iamkesava.com/d/design-ux/) — 13 insights
- [customer-success](https://abcodex.iamkesava.com/d/customer-success/) — 11 insights
- [content-strategy](https://abcodex.iamkesava.com/d/content-strategy/) — 9 insights
- [research](https://abcodex.iamkesava.com/d/research/) — 7 insights
- [marketing-ops](https://abcodex.iamkesava.com/d/marketing-ops/) — 7 insights
- [seo](https://abcodex.iamkesava.com/d/seo/) — 6 insights
- [strategy-bets](https://abcodex.iamkesava.com/d/strategy-bets/) — 5 insights
- [aeo](https://abcodex.iamkesava.com/d/aeo/) — 4 insights
- [ai-ops](https://abcodex.iamkesava.com/d/ai-ops/) — 4 insights
- [ai-gtm](https://abcodex.iamkesava.com/d/ai-gtm/) — 3 insights
- [community](https://abcodex.iamkesava.com/d/community/) — 2 insights
- [risk](https://abcodex.iamkesava.com/d/risk/) — 2 insights
- [ai-product](https://abcodex.iamkesava.com/d/ai-product/) — 2 insights
- [ai-engineering](https://abcodex.iamkesava.com/d/ai-engineering/) — 2 insights
- [pricing](https://abcodex.iamkesava.com/d/pricing/) — 2 insights
- [measurement](https://abcodex.iamkesava.com/d/measurement/) — 1 insight
- [developer-tools](https://abcodex.iamkesava.com/d/developer-tools/) — 1 insight
- [content-ops](https://abcodex.iamkesava.com/d/content-ops/) — 1 insight
- [technical-seo](https://abcodex.iamkesava.com/d/technical-seo/) — 1 insight
- [evals](https://abcodex.iamkesava.com/d/evals/) — 1 insight
- [operations](https://abcodex.iamkesava.com/d/operations/) — 1 insight
- [product-marketing](https://abcodex.iamkesava.com/d/product-marketing/) — 1 insight

## Schema

Every insight card frontmatter:
- `id`: globally unique, kebab-case, prefixed `ins_`
- `operator`: primary author (full name)
- `co_operators`: list of additional named authors
- `operator_role`: role at time of source
- `source_url`, `source_type`, `source_title`, `source_date`: primary source attribution
- `captured_date`: when added to corpus
- `domain`: taxonomy domains (product, pmm, gtm, ai-native, …)
- `lifecycle`: taxonomy lifecycle tags
- `maturity`: foundational | applied | frontier
- `artifact_class`: framework | playbook | template | workflow | metric-model | case-study | excerpt
- `score`: { originality, specificity, evidence, transferability, source } (1-5 each)
- `tier`: A | B | C
- `related`: list of related insight ids

Body sections: `Claim` (one sentence), `Mechanism` (why it works), `Conditions` (when it applies, when it does not), `Evidence` (quote, example, data), `Signals` (how to know it's working), `Counter-evidence` (where it fails, who disagrees), `Cross-references`.

## URL templates

- Insight: `https://abcodex.iamkesava.com/ins/{id}/`
- Operator: `https://abcodex.iamkesava.com/o/{slug}/`
- Pattern: `https://abcodex.iamkesava.com/pat/{id}/`
- Contradiction: `https://abcodex.iamkesava.com/con/{id}/`
- Playbook: `https://abcodex.iamkesava.com/play/{id}/`
- Domain: `https://abcodex.iamkesava.com/d/{domain}/`
- Release: `https://abcodex.iamkesava.com/today/{date}/`

Every page emits Schema.org @graph: Article + BreadcrumbList + FAQPage + Speakable per insight; Person + sameAs per operator; HowTo + step[] per playbook; CollectionPage + DefinedTerm per domain.

## Authoring

- [Ingest protocol](https://github.com/k3sava/abcodex/blob/main/insight-library/00_meta/INGEST-PROTOCOL.md)
- [Insight card schema](https://github.com/k3sava/abcodex/blob/main/insight-library/00_meta/insight-card-schema.md)
- [Daily release-log contract](https://github.com/k3sava/abcodex/blob/main/insight-library/daily/README.md)

## Optional

- [GitHub repository](https://github.com/k3sava/abcodex): MIT licensed. Insights are open source; raw sources retain original copyright.

Last updated: 2026-05-10.