Bio
Shruti Kapoor. Founder coach helping early-stage founders move from mental clutter to meaningful action. Founded Wingman in Bangalore in 2018 (YC S19), a conversation-intelligence platform for sales teams that was acquired by Clari in 2022. Post-acquisition led international business for Clari across EMEA & APAC, then left to start The Momentum Studio. IIM-A alum. Public reference voice on weathering downturns from seed stage and on co-founder alignment.
Operating themes
- Listening mode beats selling mode in a downturn, use contraction as structured user research.
- Talk in customers' revenue, not your own, reframe pitches around the buyer's funnel math.
- Co-founder misalignment is the silent killer, empower questioning across function lines.
Cards
- Switch from selling mode to listening mode when the market breaks, Switch from selling mode to listening mode when the market breaks [Tier B]
- Reframe the conversation around customer revenue, not your own, Reframe the conversation around customer revenue, not your own [Tier A]
Sources captured
- 2022, Wingman CEO Shruti Kapoor's 4 Tips for Startups Navigating the Downturn, Clari Blog (
raw/curiosity/shruti-kapoor/shruti-kapoor--4-tips-startups-downturn--clari-blog.md) - Factors.ai podcast, Personal Branding for Founders & Start ups (https://www.factors.ai/podcast/personal-branding-for-founders-start-ups)
- The Business OS podcast, As an entrepreneur, the odds are against you. Do it anyway (2024-09-26)
- LinkedIn activity 7072958019944255488 (2026-04-10 scrape), Founder in Rehab teaser