Shreyas Doshi. Product advisor and writer known for compressing product and strategy thinking into frameworks practitioners actually use. His essay "Get to the Core of the Thing" pushes back on the consulting and product-strategy habit of reaching for 2x2s before gathering specific customer evidence. The argument: framework debates feel rigorous but require no customer knowledge. Three specific stories with named frustrations and one falsifiable bet replace them.
Operating themes
- Customer specificity as the entry gate Customer stories must name frustrations before strategy work begins.
- Framework sequencing Frameworks are synthesis tools, not evidence-gathering tools. Using them first inverts the sequence.
- One level down The useful insight is always more specific than the current framing suggests.