Pete Caputa. CEO of Databox, a business analytics platform. Former channel chief at HubSpot, where he built the HubSpot Partner Program into one of the larger channel programs in B2B SaaS. Publishes on growth channel strategy with first-person revenue data from Databox's own sales funnel, including direct comparisons between paid, SEO, and partnership performance.
Operating themes
- Partnership-first growth Challenges paid-channel default assumptions using first-person revenue attribution data from Databox's own demo booking funnel.
- Attribution blind spots Argues that standard analytics stacks systematically undercount referral and word-of-mouth sources, producing a measurement problem before any channel problem.