Bio
Eric Seufert. Mobile growth analyst. Writes Mobile Dev Memo, sharp economic-lens analysis of mobile UA, ad-platform earnings, and creative-testing infrastructure. April 2026 essays argue AI multiplies ambition by making segment-level specificity profitable, flattening the Pareto distribution of viable creative variants.
Operating themes
- AI makes specificity profitable, sub-segments that previously couldn't justify creative cost now have positive ROAS.
- Incrementality from day one, variant-explosion goodharts without it.
- Meta MCP for ad-buying is the first concrete unlock for paid UA without a dedicated UA manager.
Cards
- AI makes specificity profitable; the Pareto distribution flattens at the long tail, AI makes specificity profitable; the Pareto distribution flattens at the long tail [Tier B]
Sources captured
- 2026-04-24, The Prosperous Society Part 3: Collapse of the Pareto Principle (
raw/essays/eric-seufert--pareto-collapse--2026-04-24.md)
External
- Site: https://mobiledevmemo.com/