Casey Hill. B2B growth advisor and content strategist known for testing structural and navigational placement as LLM citation levers. Works across SaaS companies including Replit, Clay, and Sundial, running before-and-after citation experiments when product use cases are moved from body content into navigation, headers, and footers. Focuses on the intersection of page architecture and AI discoverability, bringing empirical before-and-after data where most AEO writing stays abstract.
Operating themes
- Structural placement as citation lever Test nav and footer as AEO signal surfaces, not just body content; the structural signal reaches LLMs before body text is fully parsed.
- Empirical not theoretical Shares citation rate changes with named companies and specific placements, not general principles.