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codex · operators · Svitlana Shuliak · ins_svitlana-shuliak-pmm-vs-marketing-manager-vs-head-of-marketing

PMM, Marketing Manager, and Head of Marketing are not the same job, and conflating them creates overload, not efficiency.

By Svitlana Shuliak · Product Marketing Manager @ Reply.io | Product Marketing, Positioning & GTM | Sharing how to make products easier to understand and sell 💓 · 2026-04-10 · thread · PMM, Marketing Manager, and Head of Marketing are not the same job — and conflat

Tier B · TL;DR
PMM, Marketing Manager, and Head of Marketing are not the same job, and conflating them creates overload, not efficiency.

Claim

Product Marketing Manager, Marketing Manager, Head of Marketing, not the same job. Not even close. They all sit under 'marketing,' but work, mindset, day-to-day, almost nothing overlaps.

Mechanism

Each role has a distinct focus: PMM connects features to pain points and measures adoption; Marketing Manager owns channels and demand gen; Head of Marketing sets strategy and aligns with the CEO. When one person does all three, it's overload, not efficiency.

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