PMMs have a love-hate relationship with AI because no one builds tools for their workflows
By Eric Holland · I build messaging GPTs ➕ interactive demos for SaaS companies | Podcast Host @ We’re Not Marketers | Dad @ Home · 2026-04-10 · thread · PMMs have a love-hate relationship with AI because no one builds tools for their
Tier B · TL;DR
PMMs have a love-hate relationship with AI because no one builds tools for their workflows
Claim
Product Marketers are having a love-hate relationship with AI right now. On one hand, we crave what it can do; on the other hand, no one is specifically focused on our workflows (per usual).
Mechanism
The lack of AI tools tailored to PMM workflows forces individual marketers to figure out prompts and processes on their own, creating friction despite the desire for AI's capabilities.